Saturday, October 15, 2005

Business Blog Consulting: A "Sniff Test" for the Overly Company-Focused Blog

Stephan Spencer on the Google Blog: “the official blog has its face to the company, and consequently its butt to the reader”—an assertion he backs up with an analysis of its use of the corporate “we”. (via Jeremy Zawodny, who’s probably pleased that the Yahoo Search Blog came out better…)