Freakonomics Blog: Soda Makers for Sainthood?

Stephen Dubner suggests that the American Beverage Association’s recommendation to remove soda from elementary school vending machines may not be entirely altruistic: “Bottled water is the fastest growing major beverage category, and much of that growth has come at the expense of soda. […] It may well be the ABA’s decision to pull soda from elementary schools is a perfect one-two punch: a p.r. coup and a savvy shift from a mature, besieged product to a booming one.”